Classical Conditioning - Intensity

The above add uses the classical conditioning principle of intensity. Not necessarily in the sense that the picture is bright, because in a matter of fact it is the opposite; rather dull with bleak colors. The picture is, however, very loud, especially in terms of the message being sent. It is very short, precise and to the point: "Obesity is Suicide." Clearly expressing the fact to the public that obesity is not something that should be taken lightly. It has the very strong potential to severely harm an individual, and in many cases obesity can be the cause of death. It further attempts to express the fact that obesity is a form of suicide, and prevention will only come through the conscious efforts of said individuals. The advertisement also strives to associate something the general public finds dangerous or terrifying, int this case death and suicide with obesity, in an attempt to establish and association in the minds of the public between obesity and death, and thus encourage the public to work to fight obesity.
by,
bryan