"Subway Eat Fresh" - Periperal Route Processing

subway commercial

The above commercial is a great example of peripheral route processing. In this commercial two people are ordering at a fast food restaurant and tell the server they want the "love handles, double chin, and thunder thighs," indicating that this is what you get when you eat greasy, fatty fast food. This ad displays a simple message and uses words that bring attention to negative aspects of our bodies. No one would want to order from McDonalds after they have just heard the word love handles. Also this commercial also mentions the American Heart Association. Subways new fresh fit meals fit into the American Heart Association approach for a healthy life style. Even if the person who was watching this commercial is not paying attention, just hearing a credible source like the American Heart Association, can grab their attention back enough to consider eating Subway.
by,
catherine