Rachel Ray and former president, Bill Clinton team up to try and fight the epidemic of childhood obesity. They are launching a charitable group that aims to help children eat healthier at home and in school. Rays says The Yum-o! Organization will work with schools to improve cafeteria food, create scholarships, educate parents about healthy eating and help fund charitable groups that feed needy children. Ray is a famous chef known country wide. She has her own cooking show and also hosts her own talk show. She is definitely a credible source to jump start a program geared toward children eating healthier. Former president Bill Clinton is a known name throughout every household in the United States and people would definitely be for something that he supports.
the above ad features 50 cent and his new Formula 50 Vitamin Water that promotes healthy drinking habits for kids.
50 cent has sold millions of record to young kids. Now he is part of a new campaign to make his young fans healthier. 50 is a spokes-rapper and judge for a nationwide cooking competition aimed at preventing childhood obesity by improving high school students' eating habits. It is sponsored by Galceau, the company partly owned by the rapper that sells his grape flavored Vitamin Water drink, Formula 50. Obviously, to many kids 50 cent is a role model. Therefore he is a credible source for kids to gain knowledge on eating healthy. If he has a positive take on the obesity crisis in the United States then it will be beneficial seeing as so many kids idolize him.
These two messages use classical conditioning in the same way. Both use celebrities to help portray the importance of eating healthy. People look to celebrities to guide them in the right direction and therefore see them as a credible source. It is a lot more appealing to take health food advice from 50 cent because he has a strong, in shape body. Rachel Ray is a famous chef so obviously people would listen to her advice because she knows food.
These two messages use classical conditioning in the same way. Both use celebrities to help portray the importance of eating healthy. People look to celebrities to guide them in the right direction and therefore see them as a credible source. It is a lot more appealing to take health food advice from 50 cent because he has a strong, in shape body. Rachel Ray is a famous chef so obviously people would listen to her advice because she knows food.
by,
catherine
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