Fear Message

“TINY BABIES ARE THE WAY TO GO!!!”
Truth is a campaign that produces ads against smoking cigarettes. They usually make light of the situation in a joking manner yet still including life threatening warning facts. For example there is a commercial they produced titled the “magical amount,” where they say tobacco companies know nicotine kills and people can overdose on it but they feed you enough to keep you alive for a limited amount of years and addicted. In the ad I selected it is very evident that smoking is not a wise choice in regards to help and subsequently it has caused women to have small babies! A very ear catching fact was when asked about cigarettes causing small babies; tobacco companies responded by saying, “some women prefer smaller babies.” Not only does this commercial include the four components that add fear but also they use humor to deliver it. First, the commercial points out the negative events that will occur if you engage in smoking and are pregnant by depicting the frail and discolored babies. Secondly, the commercial shows that if this behavior is adopted there the individual will experience the negatives. The commercial used great vividness by depicting the children with dark rings around their eyes and popped out eyes. Their limbs are tiny as well.
SO IF YOU WANT TINY BABIES
TOBACCO IS THE WAY TO GO!!!!!!!!
click above for a link to the commercial.
by,
alicia